VIDA Stroller

Transforming Urban Stroller

Fall 2023

Synopsis

A 16-week senior project to develop a design language and theme within a 3-person team. My individual task was to design a new stroller for this project.

The goal was to design a personal transportation solution that improves on utility for urban users 

Core Objectives

Explore and establish a design language

Ideation

AI visualization

VR modeling

Prototyping

Solidworks

Modularity

KeyShot

An Outgrown Problem

Children over 3 years should NOT use strollers

According to American Academy of Pediatrics…

but, strollers are expected to last 8 years

So, what else can your stroller do for you?

Midjourney

Stroller design Opportunities

What if a product made to carry our precious cargo could continue to carry what we need as they grow?

How could a stroller be transformed for everyday life in the city? Could it become a backpack, turn into a mini table, a suitcase, or a cart?

AI visualization to evaluate the edgy and soft form language directions of the stroller

Developing Proportions

Early on, I established the scale and proportions for the frame and seat to translate into the selected concepts.

The Approachable Direction
INteraction + transition refinements

Frame 1

Bend and Swivel

Frame 2

Slide and Swivel

To validate the size and ergonomics of the main structure, I prototyped a full-scale mock-up of the stroller and used an existing children’s car seat as a reference for the size of a toddler seat.

Urban Lifestyle Stroller

Establishing the materials of the stroller with their intended manufacturing methods and purpose

Seamless Transition

Vida Stroller allows for a simple transformation into a cart for trips to the farmers market, going to picnics, shopping in the city, and easy transportation of supplies.

For the Long Run

Made with a modular structure so parents can keep their Vida Stroller for as long as they need.

Growing with you and your Child.